Subject: Overweight and Obesity: A significant public health concern
Obesity is a major health concern in many cities but particularly New York City. It is a problem that crosses generations, affecting children, parents, and grandparents. The Dewey Does character is here to help and educate kids about the effects of poor health as well as how to maintain better fitness, health and nutrition. Kids tend to follow a message when delivered by a character that reminds them of themselves.
Overweight and obesity in children are significant public health problems in the United States. The number of adolescents who are overweight has tripled since 1980 and the prevalence among younger children has more than doubled.
As part of the fight against childhood obesity, the Dewey Does Foundation is using the Dewey Does character and friends to get kids to eat right and be active. Much like Popeye got kids to eat spinach, Dewey Does can use inspiration to get kids up, being active and eating healthy foods. Kids tend to follow messages from fictional characters they grow up with.
Dealing with kids the character must not only be entertaining but engaging in order to get parents involved. Kids will identify with a cartoon character initially, but if it doesn’t hold their attention the message will definitely get lost.